Empower children with knowledge - They are depending on us!


As 21st Century parents, we understand the importance of talking with our kids about issues related to sexuality and gender when they are still little. We want to make sure they feel comfortable and confident reaching out to us whenever they have questions or concerns about their bodies, families, and the “facts of life.” Yet, many of us feel awkward or embarrassed and may not know how or when to start. 
It's a first-of-its-kind brand that offers parents, caregivers and teachers the tools and motivation they need to start the conversation. From inclusive books, to apps and even board games, we offer tools for families who are prepared to embrace this topic honestly and with excitement and joy.  

That's why we created Kids Need to Know


Playing Safe  Boundaries    Bodies and Reproduction   Sexual Health  Respecting Physical Space  Eating Healthy  Physical Activity  Managing Emotions  Conflict Resolution  Emergency Safety  Alcohol Prevention  Family Life

The Science of Babies

Written by acclaimed human sexuality educator and author Deborah Roffman, MS, The Science of Babies is the first board book that will help all parents start talking to their kids early about bodies, birth, and families in an inclusive and scientific way.

Coming February 2022

Where Do Babies Come From ?

The first interactive sexual education app for children that want to know how things really work. Beautiful illustrations, fun characters, and playful animation make this an engaging learning experience.

Recommended Guidance for Caregivers
Talk To Me First

Deborah Roffman

Nationally acclaimed educator and author, Deborah Roffman distills her more than thirty years of experience teaching kids—and their parents—into this indispensable guide, helping you to be your kids’ number one source for information and guidance on human sexuality. Roffman tackles everything from developmental stages to strategies for handling embarrassing or difficult conversations, offering the best ways to make sure you both keep talking (and listening). Learn more

Sex Positive Talks to Have With Kids

Melissa Pintor Carnagey LBSW


This bestselling comprehensive guide helps caregivers create the kind of bond that keeps kids safer, informed, and empowered in their sexual health. Melissa Carnagey, renowned sexuality educator for youth and families, walks you through over 150 conversation starters, reflection exercises, and activities you can begin implementing at every age and stage. Learn more